After a couple of years of using and training others in the use of our old framework, I finally decided it’s time to give it a spin and update in several ways.
The first thing I wanted to do is use what we have learned from the industry and simplify the system so it’s a lot easier to create a gamified environment. Doing that isn’t easy. It took about three years of work and testing.
I finally redesigned it.
Some of our steps were disordered from a natural flow so we changed them. I also realize several steps were out of place or many players didn’t use them at all so I made those steps optional in case someone wants to dive deeper in their designs.
So let’s do this!!
All new cards and new frame!
My wife was just talking to my daughter Hana. She casually said “Let’s go to the fridge and play ‘letters'”. We bought those magnetic letters that you put on the fridge to write whatever you’d like… Not too much of a story there but the meaning behind those words is the motto of BLUERABBIT.
For the past years I’ve been saying at the end of every talk a phrase I used to tell my dad when I was eight.
Life is a game. The thing is that when we grow up we get to play for real.
So imagine you approach your next writing assignment as “Let’s play letters” instead of “I must write a 5000 words article”
I think we can approach life like this. All of us, like a one and a half year old learning such a complex thing as the alphabet by “playing letters”
For the past years the gamification community has been using the term gamification defined as “the use of game-mechanics or game-elements in a non-game context” and that has brought a lot of confusion and discussion in the industry.
Primarily the main problem lies behind how words are written (those bastards at Webster!!). @Andrzej Marczewski puts it very clearly in his latest entry:
Take the word beautify as an example. The Oxford dictionary defines that simply as “make beautiful”. Whilst we are thinking of the word simply, it also defines simplify as “make simple”.
So, it stands to reason that the layperson would look at the word gamify and assume it means “make gameful” or just “make game-like” (as gameful isn’t really in common language still). And, as we are looking at this from the layperson perspective – I’m throwing in the word game as well, not just game-like!
Almost every time he writes something the industry kind of shakes a bit. At least it helps us all brush the dust on some things we take for granted and remember the basics.
Merriam Webster’s definition still stands like this:
The problem with this definition is that it leaves a lot of components to interpretation and complicates everything for experts, newbies, stake holders, customers, clients, participants, players and your dog if they ever heard the word.
The new proposed definition by @Andrzej is a lot simpler, easier to understand to anyone AND the most important thing, it works.
So I’m jumping on this boat and will update my current material accordingly as this is the result and evidence of years of work from hundreds of experts in the industry.
Gamification is the process of making something a game or game-like.
End of discussion. At least for another ten years I hope.
Alright!!! So for all of you attending Gamicon 21v (https://gamicon.us)
What you need to do to build a player journey using an analogue version of BLUERABBIT is this:
- Assumption just for this case >>> You are in charge of running a learning experience.
- The Problem for this scenario >>> The participants don’t engage with the players.
- The tools at hand to increase engagement are:
- QUESTS >>> A way of submitting content. Whatever it is, text, image, links, videos or documents. It can come in the shape of a survey or with steps to complete. The core point of a quest is that the content is not evaluated but required.
- CHALLENGES >>> A way of measuring knowledge in the form of multiple choice quizzes.
- ACHIEVEMENTS >>> It’s a tool to award resources that neither the quest or the challenge cover. It can be scanning a QR code they find in their email or the physical mail or under a table (when COVID stops). It can be actively recognizing the best question made to a speaker or anything.
- Follow the engagement loop:
PROMPT > ACTION > PROCESS > CONSEQUENCE > CHANGE > FEEDBACK > PROMPT >
Now. The challenge is to create THREE activities choosing your tools. any combination of those tools and you ask something of the players. The only thing that’s open for you is the subject. So let’s say you want the players to learn about apples. What are the three first activities related to apples you want the player to do/learn?
Maybe 2 quests and a challenge:
- Quest 1 > Upload a picture of your favorite apple
- Quest 2 > Tell us what is the best apple and why?
- Challenge > Answer these three simple questions about apples