My wife was just talking to my daughter Hana. She casually said “Let’s go to the fridge and play ‘letters'”. We bought those magnetic letters that you put on the fridge to write whatever you’d like… Not too much of a story there but the meaning behind those words is the motto of BLUERABBIT.

For the past years I’ve been saying at the end of every talk a phrase I used to tell my dad when I was eight.

Life is a game. The thing is that when we grow up we get to play for real.

So imagine you approach your next writing assignment as “Let’s play letters” instead of “I must write a 5000 words article”

I think we can approach life like this. All of us, like a one and a half year old learning such a complex thing as the alphabet by “playing letters”