Not to be confused with: this is about emailing players already enrolled in one of your Adventures. It's a separate system from bluerabbit.io's own public waitlist signup emails on the marketing site — different audience, different tool, don't mix the two up when someone asks "did the email go out?"
What a Campaign Is
A campaign is a one-time or triggered email sent to some or all of the players enrolled in an Adventure — built from a template with variables like the player's name and the Adventure's title filled in automatically per recipient.
Good Use Cases
- Re-engaging players who haven't logged in for a while.
- Announcing a new Tabi or chapter that just unlocked.
- A deadline reminder a few days before a milestone expires.
- A wrap-up/congratulations message when someone finishes the whole Adventure.
Delivery & Retries
Sends are logged per-recipient, and failed sends can be retried rather than silently dropped — worth checking after a large send to a full cohort, since bounces and typo'd addresses happen at any real scale.
Where to go next: How to Send an Email Campaign.