← Back to docs
Setup Docs

How to Send an Email Campaign

  1. From your Adventure, open Campaigns and start a new one.
  2. Choose your audience — everyone enrolled, a specific Guild, or players who haven't logged in recently.
  3. Write the email using template variables like {{player_name}} and {{adventure_title}} so each recipient gets a personalized copy from one draft.
  4. Send a test to yourself first — always worth one real look before it goes to a full cohort.
  5. Send, then check the delivery log afterward for any failures worth retrying.

In Launch Week, two campaigns go out: a kickoff welcome the Sunday before Monday's start, and a Week Two nudge to anyone who hasn't opened the Path-choice step yet by Wednesday of Week One.