The Four Keys to FUN

Using the 4K2F to test your #gamification design


Despite what some #Gamification experts (yes, I’m talking to you Andzrej) fun is an important element. NOW… Andzrej Marczewski is NOT wrong: Fun must be experienced as a consequence of the experience. Do not FORCE it. So, how do you design for it?

Nicole Lazzarro made this amazing thing called the FOUR KEYS TO FUN where she explains there are FOUR different kinds of FUN:

  1. EASY FUN: The simplest kinds of fun. Popping bubble wrap, tearing up the paper of a plastic bottle, flipping a coin just for the sound, ringing the bell at the front desk. These are simple tasks that reward each player with simple and easy laughs… or at least a smile.
  2. SERIOUS FUN: The kind of FUN you have when you are actually engaged in something. Let’s say you are in a meeting with your boss, you are making decisions and are being  taken seriously. You feel empowered and you suddenly realize you could be doing this more often. THAT is serious fun. Regardless of you laughing, you are actually feeling happy and want to be in that “zone”. It’s really relatable to the feeling of FLOW.
  3. PEOPLE FUN: Everything we do is always more FUN with someone else. I try not to go into detail here, but it’s really all about making connection and social engagement. Imagine last scenario without your boss, other people in the room or a market to throw your ideas to. When we interact with others, we have a lot of emotional rewards. When we do that as part of a team, that’s really fun.
  4. HARD FUN: How about long term rewards? How do you feel after working with your team on a VERY long project that finally came ouyt and everything went ok? That experience can’t be bought by money. The feeling is close to “FIERO” which comes exactly after FLOW. The fun you have when achieving HARD work



Bernardo Letayf

Bernardo Letayf

M.B.O. (Mind Behind the Operation)

6th position in the Gamification Gurus Power 100!

Gamification Keynote Speaker & the mind behind the operation @bluerabbit, a gamification platform for education.

Developed three frameworks to teach/learn how to create gamification systems and build gamified content

Declared a world wide war on grades.

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