Privacy Policy & Terms of Use
Effective: 10/19/2015

Terms of Use

BLUErabbit (the “Service”) provided by BLUErabbit EDU S.A.P.I. de C.V. (“BLUErabbit”) is made available to you (the “User”) subject to the following Terms of Use in the BLUErabbit Service Agreement (the “Agreement”). By using and accessing this Service located at, you are agreeing to be bound by, and to comply with, these Terms of Use and any other terms of use or terms of service posted on any individual page of this Service.

BLUErabbit is a cloud-based gamification management system and classroom management for training and education. The platform provides a full suite of learning management tools, including an online gradebook, virtual currency administrator, grade export system, student management, gamification framework and collaborative course and group pages . In order to promote student and teacher engagement, BLUErabbit aims to leverage the familiarity and advantages of popular social media tools to promote communication and collaboration outside of the classroom. The social network permits multiple organizations to participate in shared classes, groups, and discussions.

Usage of BLUErabbit by Students

If a student is under the age of 13, a parent or legal guardian must give consent for the child to use BLUErabbit.

BLUErabbit collects limited personal information from minor students only where that student’s school, district, or teacher has contracted with BLUErabbit to collect personal information for the use and benefit of the learning environment.

BLUErabbit requires schools, districts, or teachers to obtain parental consent from parents.

If you believe that a student’s school, district, or teacher has not required parental consent prior to our collection of any personal information, contact us at [email protected]

Standard Provisions

If you are a student, the following provisions also apply:

Be careful who you share your information with while using BLUErabbit.
You must get your parent or guardian to read these Terms before using BLUErabbit.
You will only register for and access BLUErabbit as a student registrant, and not as a teacher, parent, or any other category of user.

You will only access BLUErabbit using the access code given to you by your teacher. You may not use any access codes which you receive from other students or which you did not receive directly from your teacher.

If you are accessing BLUErabbit on behalf of a School or District, the following provisions also apply:

You represent and warrant that you are solely responsible for complying with the Child Online Privacy Protection Act (COPPA), which requires parental consent for online collection of personal information from children under 13.
You must obtain verifiable parental consent (“Consent”) from all parents whose children will be accessing BLUErabbit and provide a copy to us upon our request. For more information on COPPA, please see
When obtaining Consent, you must provide parents with a copy of our Privacy Policy.
You will only grant access codes to teachers and staff members who are current employees of your school or district. Upon termination of a teacher or other staff member’s employment with you, you will require such individual to return and cease using all access codes he or she has in his or her possession. If at any time you learn a user of BLUErabbit claims to be affiliated with your school or district who is not, in fact, affiliated with your school or district, you will notify BLUErabbit immediately.
If you are accessing BLUErabbit as a Teacher, the following provisions also apply:

You represent and warrant that you have permission from your school or district to enter into these Terms, to use BLUErabbit as part of your curriculum.
You represent and warrant that you are solely responsible for complying with COPPA, which requires verifiable parental consent for online collection of personal information from children under 13.
You must obtain Consent from all parents whose children under 13 will be accessing BLUErabbit and provide a copy to us upon our request. For more information on COPPA, please see
When obtaining Consent, you must provide parents with a copy of our Privacy Policy.
If you are accessing BLUErabbit as a Parent, the following provisions also apply:

You will only use the parent code(s) provided to you by your child or children’s teacher.
You understand that your acceptance of these Terms indicates that you are agreeing to these Terms both on your own behalf as well as on behalf of your child or children who use BLUErabbit. Children under 13 must not use BLUErabbit until after a parent has accepted these Terms on their behalf.
Changes in this Privacy Policy

If we decide to change our privacy policy, we will post those changes to this privacy statement, the homepage, and other places we deem appropriate so that you are aware of what information we collect, how we use it, and under what circumstances, if any, we disclose it.

We reserve the right to modify this privacy statement at any time, so please review it frequently. If we make material changes to how we use your Personal Information or Personal Information collected from children under age 13, we will notify you prior to the change becoming effective, by email, by means of notice on our home page, and parents by email in order to obtain verifiable parental consent for the new uses of the child’s Personal Information.

Internet Privacy & Security

BLUErabbit and your school work together to protect the online privacy of all of your school community members that use BLUErabbit, including students, parents, teachers, and administrators. BLUErabbit information collection, security, and privacy policies have been authorized by your school or teacher, and BLUErabbit strives to manage your school’s internet services in a secure manner. For example, BLUErabbit uses industry-standard technology called SSL (Secure Socket Layer). SSL encrypts information transmitted across the internet to and from BLUErabbit. You will know that SSL is working when you see the presence of an image of a closed lock or solid key in the bottom bar of your browser window. Unfortunately, no data transmission over the Internet can be guaranteed to be 100% secure and “hacker-proof,” and BLUErabbit cannot ensure or warrant the security of any information managed by the site, whether transmitted to BLUErabbit by you, your school, or your teacher. BLUErabbit shall not be liable if a security breach occurs, if the site malfunctions, or if information is misused or mismanaged in any way to your detriment or the detriment of a third party, whether by BLUErabbit, your school, your teacher, or an unauthorized third party.

Information Collection & Use of your Personal Information

BLUErabbit collects and analyzes data on how the service is used in the aggregate (how groups of people use BLUErabbit) for the purpose of improving and enhancing its service. For example, BLUErabbit might learn that school news and announcement pages receive a great deal of traffic, which might influence how this aspect of the service is delivered in the future. BLUErabbit does not analyze information on how particular individuals use the service as part of general reporting procedures or in the usual course of business. However, information on individual usage of the system, including but not limited to individual IP addresses, may be analyzed on a case-specific basis to resolve a technical difficulty or to assist in resolving or investigating any misuse of the service; also, such individual usage information may be furnished to your school if your school requests such information to assist in the investigation of fraudulent, abusive, or criminal activity or any other use of BLUErabbit that violates your school’s rules or policies.

In order to create an account, BLUErabbit does require that all users create a screen name and password, which is stored on the site, and collects personal information such as name, address, email, or other information if necessary, depending on the needs of your school or the service. If you are a student and register to use the site you will be asked to provide an access code provided to you by your school administrator or teacher. We do not sell, share, rent or trade your personal information with any third parties other than as disclosed within this privacy policy.

If you wish to obtain a quote we request your name, email address, phone number, position, school, size of school, city and state/country. We use this information to provide you with the best quote possible.

A child’s participation or access to an activity cannot be conditioned on her providing more Personal Information than is reasonably necessary for that activity. Parents have the right to refuse further contact with their child by the site and have access to their child’s information to have it deleted by contacting the school administrator.

Parents have the right to consent to the site’s use of the child’s Personal Information without having to consent to its disclosure of that information to third parties by contacting the school administrator.

As required by your school as part of their information management efforts. For example, if your school uses a certain third-party company to manage their classroom scheduling and attendance system, necessary information may be shared with that company to assist in those administrative tasks.

These information collection, management, and disclosure practices apply to parents, teachers, administrators, and students. If you are a parent, you agree that this is acceptable for you as well as any of your children that use BLUErabbit. If you are a teacher, you agree that this is acceptable for you as well as any of your students that use BLUErabbit.

BLUErabbit does not share, sell, rent or trade adult or children’s personal information with third parties other than as disclosed within this privacy policy.

We utilize certain third-party services to help us understand certain activities, so that we can improve the quality of our service. An example of such activities would be services that allow us to analyze our usage data. These services would be required to access non-personal information, solely for the purpose of improving service. No information at any point would be transferred or sold.

We may disclose your or your child’s personally identifiable information in connection with business transfers and purchases. As we continue to develop our business we may buy or sell business divisions or companies, we may merge or combine with another company, or our company itself and/or all or a significant part of its assets may be acquired by another company. We may provide any information we have to a potential counter-party in any such potential transaction. If such a transaction is completed, your or your child’s personally identifiable information may be one of the transferred and shared business assets. In the event that information is shared in this manner, notice will be posted on our Site.

We may also share de-identified and/or aggregated data with others for their own uses.

We reserve the right to disclose your or your child’s personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or to comply with a judicial proceeding, court order, or legal process served on our Web site.


If you are the parent and guardian of a student using BLUErabbit, and cease to agree with BLUErabbit’s terms of use and privacy policy at some point in the future, you may opt-out by contacting your Subscriber (typically your school) BLUErabbit administrator or BLUErabbit’s help service at [email protected]

Your Responsibility Regarding Use of the Service

It is your responsibility not to disclose your activation code, screen name and password to anyone. It is your responsibility to use this Service only for the purpose in which it was intended. Any use of the Service not in accordance with the intended purpose is prohibited.

User Generated Content

BLUErabbit does not control the messages, information or files delivered to Discussion, Feedback Boards and any other user generated content. You understand and agree that BLUErabbit has no obligation to monitor the Discussion, Feedback Boards or other user generated content . You also agree and understand that Subscribers choose to restrict or monitor your access to Discussion and Feedback Boards for any reason and you agree to bound by any such restrictions or monitoring.

Both BLUErabbit and Subscriber reserve the right at all times to disclose any information posted by you or any other user as necessary to satisfy any law, regulation or governmental request, or to edit, refuse to post or to remove any information or materials, in whole or in part, that in BLUErabbit’s sole discretion are objectionable or in violation of these terms of use.

Publishing Content / Communications

You acknowledge that all communications on Discussion, Feedback Boards, and any other user generated content are public and not private communications, therefore others may read what you say on the Internet without your knowledge. Always use caution when giving out any personally identifying information about yourself or your children on any Discussion or Feedback Board. Educate your children as to the proper way to use a Discussion or Feedback Board and the Internet.

BLUErabbit does not control or endorse the content, messages or information found in any Discussion or Feedback Board and, therefore, specifically disclaims any liability with regard to the Discussion or Feedback Boards and any actions resulting from your participation in any on-line Discussion board service. The managers and hosts of these boards are not authorized BLUErabbit spokespersons, and their views do not necessarily reflect those of BLUErabbit.


You acknowledge that your profile may be viewed by other users of the site, not including your profile photo, except in case of your teacher. Only the result of your personality tests are vailable to be read by your teachers. BLUErabbit is not responsible for any personal information you choose to share within your profile. Parents, Teachers and School Administrators reserve the right to edit students profiles at any time by logging into their accounts and choosing the students account they wish to update.


We post customer testimonials on our web site which may contain personally identifiable information. We do obtain the customer’s consent via email prior to posting the testimonial to post their name along with their testimonial. To request removal of your personal information from our testimonials, contact us at [email protected] In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.

Third-Party Content

BLUErabbit is a distributor (and not a publisher) of content supplied by Subscriber, third parties, and visitors. Accordingly, BLUErabbit has no more editorial control over such content than does a public library, bookstore, or newsstand. Any opinions, advice, statements, services, offers, or other information or content expressed or made available by third parties, including information providers, members or any other user of this Service, are those of the respective author(s) or distributor(s) and not of BLUErabbit. Neither BLUErabbit nor any third-party provider of information guarantees the accuracy, completeness, or usefulness of any content, nor its merchantability or fitness for any particular purpose.

In many instances, the content available through the Service represents the opinions and judgments of the respective information provider, or the user and not necessarily that of BLUErabbit. BLUErabbit neither endorses nor is responsible for the accuracy or reliability of any opinion, advice or statement made on BLUErabbit’s Service by anyone other than authorized BLUErabbit employee spokespersons while acting in their official capacities. Under no circumstances will BLUErabbit be liable for any loss or damage caused by a user’s reliance on information obtained through BLUErabbit. It is your responsibility to evaluate the accuracy, completeness or usefulness of any information, opinion, advice or other content available through this Service. Please seek the advice of professionals, as appropriate, regarding the evaluation of any specific information, opinion, advice or other content.

Updating, Correcting or Deleting Personally Identifiable Information

If yours or your child’s personally identifiable information changes, or if you no longer desire our service, you may correct, update, or delete it by by emailing our Customer Support at [email protected] We will respond your access request within 30 days.

We will retain your information for as long as your account is active or as needed to provide you services. If you wish to cancel your account or request that we no longer use your information to provide you services contact us at [email protected] We will retain and use your information as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Privacy Settings

You have the ability to update your privacy settings at any time while using the site. You may do so by going to the “account” drop down and selecting “privacy settings” . Within this section of the site you have the ability to control who may view your profile, updates, media albums, courses, email address, blog and who may message you.

Tracking Technologies

Technologies such as cookies, beacons, tags and scripts are used by BLUErabbit and our tracking utility partners who provide online customer support and video management. These technologies are used to make it easier for you to navigate our site, to store your passwords so you don’t have to enter it more than once, analyzing trends, administering the site, tracking users’ movements throughout the site and to gather demographic information about our user base as a whole. We may receive reports based on the use of these technologies by these companies on an individual as well as aggregated basis.

Log Files

As true of most Web Sites, we gather certain information automatically and store it in log files. This information may include internet protocol (IP) addresses, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and/or clickstream data. We do not link this automatically collected data to other information we collect about you.

Links to Other Sites

If you click on a link to a third-party site, you will leave and be redirected to the site you selected. Because we cannot control the activities of third parties, we cannot accept responsibility for any use of your personally identifiable information by such third parties, and we cannot guarantee that they will adhere to the same privacy practices as We encourage you to review the privacy statements of any other service provider from whom you request services. If you visit a third-party website that is linked to site, you should read that site’s privacy statement before providing any personally identifiable information.

BLUErabbit EDU, S.A.P.I. de C.V.