Ok, so there are many ways to overcome this challenge. However I will cover ONE. The simplest and ALWAYS the solution to it.
Never make rewards more relevant than the activity. Make the activity the reward itself.
If people want a soft drink, don’t promise them gold, diamonds or a trip to the moon. Give them something that will quench their thirst.
Now, what if I want more people to buy my soft drinks? Ha! This is the hard part, you are trying to influence other people into behave in a specific way.
Remember first finding out what motivates your audience.
So identify your targets first.
Then, build a journey the players must complete in order to reach a goal connected to such motivation (please don’t use fulfill their dreams, an International Marketing Agency sells that crap and it just doesn’t work)
Then, using reverse engineering, plan out the order of the journey. Maybe they need to collect PET bottles to build a house, maybe it’s the label in the bottle. The key is to make EVERY ACTION COUNT towards the main goal and connect them together. Maybe somethings are big and need to be divided, maybe some are so small that can be achieved while working on the big ones.
Afterwards, review your strategy looking deeply into the challenge rating of each activity. Don’t put tasks that are too hard at the begginning and also don’t make it boring.
Make sure they have to BUY some bottles through the activities but DO NOT MAKE IT ALL ABOUT BUYING (or spending more money on each round). How would you feel if there are 100 tasks to be done and each and every task requires you to go to the bank and deposit 10 dollars more than the last time? Don’t make everything about money. That’s where the enemy is sleeping (and he has such soft sleep).
You want to sell. We all want to. Just don’t try to trik people into it by offering meaningless rewards. Make sure there is a big goal after some hard work and they will gladly work with you. Treat your players with respect and treat them all as if they were masters on the game.
Everyone wants to feel powerful and able. That’s why we are here.
AS you may have noticed, one of my favorite Gamification Gurus is Andrzej Marczewski. He said once “Rewards must celebrate achievements, not be the achievement itself”
On that regard, he posted a new article in Medium explaining that her daughters’ school decided best to reward attendance with no homework for the week.
Here is the thing. The more people trying to do bad gamification using poor techniques like this one will only result in further resistance against this trend.
Rewards are things or feelings the player receives AFTER behaving in a specific way within the rules of a system. However, the insistance on giving something to E-V-E-R-Y single action made is absolute chaos and more importantly, meaningless.
When a player behaves as expected, he shouldn’t be rewarded. That means that everyone receives a medal just for participating and we all know that generates mediocre minds and instant-reward expectations.
In case of Andrzej school, he explains really well all the little problems this “creative” solution presents. One of the things is that if a player CAN’T go to school because of health, they lose the reward and in the end, they will ONLY want to go to school IF they can go the whole week, otherwise, why go?
This last sentence refers to the worst enemy in gamification: The Overjustification Effect.
Simply put, it is what happens when the reward becomes more important to the players than the activities and they will stop doing the activites UNLESS they are rewarded.
Sounds familiar? Every loyalty program in the PLANET is based on the assumption that players will keep wanting the rewards you offer.
Human beings will NEVER be satisfied. This causes an awful loop where you try to fulfill their desiress with something, they don’t get it, feel dissapointed, you promise again they’ll be satisfied, they “play again” until they realise they never knew what they wanted to begin or why they started playing onfirst place, they don’t get it again and keep being dissapointed looking for someone who will fulfill their promise.
Now, How to avoid it… well.. click here.
I am watching the new Netflix series “Dad of Light” which shows a kid whose Dad just got retired and uses Final Fantasy XIV (a MMORPG game) to try and connect with him.
The kid gives his dad a PS4 and a FFXIV game as a gift.
I won’t spoil anything. I’m also only on episode 5, though what I do have to say isa beautiful insight on why #gamification matters.
The series is a reflection of the power of #games in real life. These two characters in the series are completely isolated from each other and the goal is to connect through the game. It reminded me immediately of the project World of Warcraft in the clasroom which inspired me to buid BLUErabbit a couple of years ago.
Now, what hit me the most is how easy the son starts learning new things from his dad by teaching him how to play a game. Though the parent doesn’t know who his son is in the game his wisdom and maturity shows up naturally and can’t be hidden.
My dad (Dr. Jorge Letayf) has worked in professional training for over 40 years and a long time ago he taught me that people can’t hide their tru nature when playing, that’s why I use games in my courses, to show everyone who everybody is truly like and stop being surprised when such behavior shows in the workplace.
The connection both characters in Dad of Light show reminded me of why I’m doing this.
#Gamification matters because it gives purpose to people, it reveals our true nature and it help us become stronger by overcoming challenges in a more dynamic way. Life CAN be as good as a game. Life can have moments of fear and glory and heroism and no need for it to be a full time drama. It all needs is a good system and a clear objective.
We must continue this endeavor and connect with as much people as possible.
#Gamification is much more than just PBL’s or Great mechanics combined in harmony. #Gamification is the way to change everything into a clear definitive plan that will help players overcome everything.
#Gamification is the way.
Well, we just found this:
Our logo shows up when people look for BLUErabbit in google images. It wasn’t there a couple of days ago! 😀
Thanks for using BLUErabbit! Let’s keep putting #gamification in every classroom!